Kelly Harper

I lead Visitor Experience Strategy and Analytics at the Royal Ontario Museum, overseeing frontline experience delivery alongside attendance analytics, forecasting, and dynamic pricing. 
 
My work connects the end-to-end visitor journey with the data and systems that drive attendance, revenue, and engagement. I partner across the organization to deliver high-impact initiatives and foster a visitor-centric culture across the organization. 
 
I focus on translating strategy into execution, using insight to improve performance, strengthen relevance, and increase visitor loyalty. 
 
Certified facilitator specializing in strategic planning, customer journey mapping, human-centered design, process design, and collaborative problem-solving.